5 Ways to Automate Marketing and Management Processes and Grow Your Business in 2021

• Date: 27 January 2021
• reading time: 5 Minutes
• Blogger: Jolene Rutherford

Automation is not a new concept, but only in recent years has it started to gain the traction and recognition it deserves. It can be a buzzword that you often see tossed around the workplace and the business sector, but in reality, automation encompasses many technologies that aim to elevate efficiency, productivity, and ensure success while minimizing waste. When implemented the right way into your social proof strategy, your approach to email marketing, or any of your managerial processes, automation can revolutionize your business and push it forward as a whole. 

That said, you need to remember that automation is an investment and that you need to manage your investments carefully in order to avoid financial waste and get the most out of every solution. With that in mind, today we’ll be exploring the five best ways you can implement automation into your marketing and managerial processes. Here’s your quick and effective guide on business automation in 2021.

Automate your social media marketing

First and foremost, you’re probably well aware that social media marketing is an essential component of any digital marketing strategy. Without proper social media management, you can never realize your brand’s true potential in the online world, or expand your reach to a global audience. If you want to capitalize on digital marketing, then you need to snag your piece of the bustling social media market in 2021. That said, managing all of your social channels manually is a time-consuming and labor-intensive task, and it requires a sizable investment.

You will need to invest in a dedicated team of professionals who will manage your accounts, post regularly, interact and communicate with followers, and run paid ads on select social channels. And that’s without talking about working social media influencers.

In order to mitigate these costs and make your SM marketing more efficient and effective, you should aim to automate various social media processes. Consider automating the search for the perfect influencers with a dedicated app, make smart schedules for posts on every social platform and post automatically, and leverage social listening tools for valuable insights. 

Continue by automating email marketing

The next item on your automation checklist should definitely be email marketing. Automating your email marketing campaigns is one of the best ways to save time and money, but it’s also a great way to reach as many people as possible in record time. What’s more, now that automation software is becoming more and more customizable, you can easily tailor your emails to the specific needs and desires of your target demographic.

Personalization used to be a big problem with email marketing, but nowadays smart automated tools allow you to completely personalize your email efforts with the right customer data. This facilitates segmentation like never before and allows you to maximize the effectiveness of every email. Once people open your emails and see what’s inside, they will have no problem getting in touch with your brand. What’s more, you can also automate your email remarketing efforts to get back in touch with potential customers and inspire them to come back and complete their purchase. 

Use automation software to manage your employees

On the managerial side of things, automation can help you transform the way you manage your employee collective, and how you utilize various resources like time, money, productivity, and more. You can automate many managerial tasks by integrating feature-rich time and attendance systems that give you a complete overview of your employees. With real-time visibility, automatic record-keeping, and automatic timesheet approval and logging, you can make better decisions over the long term.

Use automation features to build better rosters for your entire workforce and make smarter workflows and shifts that work for you and your company. You can also automate clocking and timesheet management to avoid wasting time and money on repetitive and mundane processes. The right automation tool will also help you to always assign the right people to the right task.

Integrate AI-driven software and automate customer support

Customer support is one of the most important departments in your entire organization. It not only serves your marketing efforts, but also your sales, PR, and many other business goals. Needless to say, you need to have an amazing customer support system to elevate your brand’s standing, generate positive reviews, and lead people through the sales funnel. 

For one, social media is changing customer service in a big way, and people are nowadays expecting you to assist them in real time. Given the fact that nobody will wait around for you to reply to an email, it is important to make yourself available to your customers by integrating an AI-driven chatbot. Chatbot technology has become crucial in this field, and it allows you to get back to the customer immediately and offer them a quick fix to their problem. You can also use your chatbot to accept orders from various online channels, effectively creating a multi-channel sales structure.

Leverage smart apps to automate workflow

Another managerial process you can automate is workflow creation and management, especially for the long term. If you want to achieve higher efficiency and productivity in 2021 and the following years, the you should leverage various systems that allow you to create smarter workflows, but also facilitate remote work and collaboration.

Now that people are increasingly working remotely, it’s more important that ever before to provide them with a cloud-based tool with various automation features to make collaboration easier in a digital environment. Choose project management tools that use automation and intuitive features to help your employees get the job done faster with minimal setbacks, all the while automating repetitive tasks.

Wrapping up

Business success in the tech-driven world very much relies on technology, particularly automation. By automating these processes, you can effectively minimize waste while improving results across numerous departments and your business as a whole. 

• Blogger: Jolene Rutherford
• Marketing Specialist - turned blogger at Technivorz
• Jolene Rutheford is a writer with a degree in marketing, currently writing for technivorz.com. After getting a marketing degree she has worked with startups on business and marketing development. Today Jolene lives and works in Sydney, where she has returned after graduating from college in the US and working in Asia as a marketing specialist. Interested in media and social media, digital marketing and new technology trends. Loves sharing content that can help and inform people.
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