7 Effective Ways to Promote YouTube Videos

• Date: 04 January 2021
• reading time: 5 Minutes
• Blogger: Leo James

Summary: How do you stand out from the crowd and get more views on YouTube? We have come up with seven effective ways to promote your YouTube videos so that your videos can be seen by more people.

Worried that your videos aren’t getting enough views? The increase in demand for video has led to an influx of creators into the YouTube platform. We have to admit that not everyone’s videos get enough views and attention.

As the largest video sharing platform, 500+ hours of videos are uploaded to YouTube every minute. In addition to producing great content, you need to optimize your video for more people to see. 

Here we share seven tips for promoting YouTube videos to help you get more views.

1.  Making short videos

According to the research, the average viewing time on each YouTube video is about 50-60% of the total video length. 

No one wants to spend a lot of time on every detail of your company’s history or product source. There’s a lot to be said, but it’s best to keep it brief.

As a result, a fully viewed video is considered more valuable by YouTube than being closed prematurely. So, try to keep your video short and engaging.

Again, engagement is more important than the number of videos posted.

2. Find ways to improve the interaction

Interaction with the audience should be considered when creating video content. Try to get the audience to be willing to comment, like, and share after watching your video. The better the data, the easier it will be for your video to be seen.

Interactive video will continue to attract viewers to participate, thus expanding the scope and time of video transmission. 

For example, if you want to promote your new song, you can use a lyric video maker to make a lyric video. Such videos are more likely to trigger social sharing and increase the popularity of songs.

3. Maintain a steady update frequency

Well-designed channels don’t make much sense without content. If you choose to market on YouTube, it’s best to stick with it for a long time. 

While publishing regular content, you can try to post some other types of content to find a breakthrough.

If you decide to set up your channel, keep it regular. Remember, YouTube is social media, and just like any other form of social media, long silences mean oblivion.

4. Analyze your video data

 YouTube provides a wealth of data on video viewing feedback. You need to take full advantage of it to see what works and what doesn’t.

Analyze your account data to find out how many times your video has been viewed. And identify traffic sources, and analyze audience characteristics.

You’ll also need to take a closer look at the “audience” page to see how many people have seen your video. Not only can you see retention times and subscriptions, but you can also see how the audience is lost. You can use this data to determine if your video is valuable.

5. Use cards to engage the audience

Which buttons pop up as comments or subscriptions? They’re called cards.

Cards are a YouTube feature that lets you place text and links on your video. These can be interesting symbols, comments, subscriptions, or other video links. Use them correctly to increase your subscriptions and views.

It’s easy to add them to the video. Just select the video you want to add, and then use the “Edit” function to add the video edit page to the corresponding time location.

But don’t add too much, or it will lose value.

6. Promote videos via Google Ads

 You can promote the video through paid advertising. Since YouTube is owned by Google, Google Ads is the way to go.

You can advertise in three areas: As an opening ad before people watch a video; as a banner ad when you’re browsing YouTube; or as a recommended video when people search for similar videos.

You can choose your daily budget and choose audience characteristics for your audience. Most importantly, you need to have a good understanding of the relevant keywords.

Related Post: Video Advertising With YouTube: Different Types Of Video Ads Compared

7. SEO tips also work on YouTube

Remember, YouTube is also a search engine, and just as you optimize a website for Google. You should optimize your videos and channels. The rules are similar: compelling headlines, detailed descriptions, the right keywords, and thumbnails to increase click-through rates.

And don’t forget: the best SEO work is content. The best way to rank is to focus on creating the killing content people want.

Final Words

There are many ways for promoting YouTube videos, but the ones listed above are easy and effective. You can choose to practice some or all of them according to your situation. With good content and some useful tips, stick with it and your YouTube channel will grow rapidly.

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• Blogger: Leo James
• Content Writer at YouTube Movie Maker
• A writer with a strong interest in technology. Before starting out as a writer, Leo used to provide technical support services for an Internet product. He wants to solve people’s technical problems in a simpler way. When he is not writing, he also enjoys swimming, cycling or reading books.
• Other blog articles of Leo James