How to Get Social Media Rights to Use User Generated Content for Brand Marketing

• Date: 8 September 2020
• reading time: 5 Minutes
• Blogger: Nicole Hansen

With the immense influence of social media, these days everyone is becoming a Social Bee. Also, it is not wrong to say that social media is a strong and solid tool for attracting users’ attention and brand marketing.

It is the finest way to legitimately flaunt your offerings and connect with the audiences. There is an enormous rise in the role of social media content with respect to marketing tactics. The brands have also got a picture of how crucial it is to genuinely market their product.

This can only be done by sharing real-life customers' stories or products advertised by them. Through this way, they can acquire a good brand image and also boost brand awareness among the users.

Social Media Rights - A Brief Introduction

Let's learn about social media content in simple terms! It is supposed to be the core of user-generated content. By the use of social media the users can easily share the content which they create with all their network. With this opportunity, there are some obstructions that you can additionally face.

As social platforms offer wide scope accessibility all around the globe, there can be more possibility of online fraudulent use. Without seeking permission from the content creators to use their content can bring several social media rights issues. Issues such as legal content rights infringement or trademark infringement can arise under Social Media laws.

Ways to Ask for Legal Content Permission

There are two ways by which you can get permission to use social media content for your brand marketing. Choose any one of the ways and get one hands-on legal consent to use social media content.

Implicit or Implied Consent - Hashtag Campaigns

Implicit consent is a traditional way of getting user consent. A campaign is run using a specific hashtag which motivates clients to share the content using that particular hashtag. As a piece of your request message, you can notify the consumers that their best content might get a chance to be featured on the brand's social channels or websites.

Therefore, it will make clear that everybody who is using that particular hashtag is participating in a campaign promoted by the brand. This will give the brand implicit consent to feature their content on diverse channels without getting affected by social media rights.

Explicit Consent - Ask for Legal Content Permission

You will discover that consumers are creating organic content on a regular basis about your brand, aside from the campaign-driven content. The consumers produce organic content on various social media platforms just to share their experience with a product on their social networks. And in the majority of the cases, this content is significantly more plentiful and genuine.

Therefore, it is statutory that you ask for explicit consent from the content creators to utilize the content. You can send them a friendly message with the help of social media rights management tools. With the help of these tools, you can create a personalized message and upload your terms and conditions. In such cases, content creators are aware that you will be using their content for advertising or other commercial purposes.

Helpful Tips for Requesting Social Media Rights to Users

1. Illuminate the Purpose- Every content creator has the right to know about how you are going to use their content. Thus you must be sure about your purpose of the piece of content that you are planning to use.
2. Use an Official Public Account- While requesting the users, always make use of an account that represents your brand or business. Make sure that you form it public to have a greater influence on the users.
3. Make Use of a Particular Hashtag- Try to pick a unique and particular hashtag that others are not utilizing for different purposes. This will help you obtain a great deal of commotion from your audience.
4. Own Numerous Message Types- Do not always use the same message while requesting the users. With slight variations, you can possess different message templates formats accessible for use.
5. Stay Friendly- It is vital for you to sound real and genuine so that the users will be able to warmly acknowledge your request. Remember to express your gratitude towards them in advance. Also, be prepared to answer all the inquiries that they have.

The Value of Informed Consent                                                                                            

At first, you may think that it is explicit for a brand to share or reshare social media content or user-generated content across owned social networks. However, doing this can lead you to copyright issues and likely legal actions.

Companies are required to acquire proper consent with respect to consumers' intellectual property rights and comply with legislation. Asking for permission before using the content for commercial purposes can help brands to stay away from legal issues.

Summing Up

Your brand needs to be loved by most of the people they will act as the best advertisers for your brand. It adds to a level of reliability and trustworthiness when the real-customers tell the stories about their experience with your product and services to their friends and followers.

Nowadays, more and more retailers are including more social media content and user-generated content into their eCommerce marketing. This is because of the two social media content trademarks i.e. realness and motivation that they have discovered and deliver gigantic profits.

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• Blogger: Nicole Hansen
• Freelancer working with various marketing firms like at Taggbox
• Nicole is a passionate writer who loves to write about social media rights management, user-generated content -- I love helping brands harness these tools in creative ways to tell more authentic and relevant stories to the world.
• Other blog articles of Nicole Hansen