The Largest Social Media Trends for 2020

• Date: 17 December 2019
• reading time: 7 Minutes
• Blogger: Pallavi Shroff

Were you surprised when Instagram removed its likes? It affected Instagrammers and Influencers in a big way. Social media trends change every year. Do all experts have keen eyes on how will social media impact the future? 

The year 2020 will be no less than a box full of new trends for social media. Some are predictable, and some we need to wait for as we move ahead. Let us see what lies in the box for us in the year 2020.

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Data privacy

As we saw that the year 2019 witnessed a tremendous amount of data theft on social media, 2020 will be more concerned about tightening the policies on data privacy. Social media is full of user data as they need to fill up forms to use the platform. 

Social media companies are investing time and technology to revive their user data privacy policies.

Social media organizations like Facebook are collecting personal data, and they need to make sure that no security breach happens in the year 2020. 

Use of AR/VR

Social media marketing will make effective use of augmented reality (AR) and virtual reality (VR) technology in the year 2020. Ecommerce companies especially are banking upon AR/VR to enhance their online buying experience. 

E-commerce companies such as Amazon is working on the implementation of the virtual reality experience. Facebook and Instagram are already working on their story feature to add this technology. 

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AR videos and events have a strong potential in the future of social media marketing. The AR/VR technology will help to enrich the video content on social media platforms.  

Videos

Audiences are looking for entertaining, informative and engaging content on social media platforms every moment. Video content already is driving most of the online traffic. Besides YouTube, other social media platforms such as Facebook, Instagram, Twitter, and LinkedIn are preferring more video content. As sharing video content on social media is more accessible and fun, more consumers are getting addicted to it.

Image Source: https://www.youtube.com/watch?v=5_Tnc53EIXE

According to research, more than 70% of traffic on mobile will be through video. Thus, investors are eying big time on video content in the year 2020.

Social Media Communities 

It is more important for brands to motivate their audiences to interact on social media channels to improve their brand presence. More than big-time influencers, as seen in 2019, on the other hand, the year 2020 will observe steady growth in social media communities. 

Brands and services are building communities to stay in touch with their audiences. However, you need to create content that is engaging enough and encourage conversations on the group. From launching new products to taking customer feedbacks, social communities will play a significant role. 2020 is the year when you need to build active communities to give that personal touch to your brand.

Social Listening Tools 

With the growing engagement on social media, companies are keeping an eye on analytics too. Social media listening tools give an excellent insight into the brands to fine-tune their social strategy.  

Tools like Mention, Tweet deck, Keyhole, Google Alerts are highly used social listening tools. These tools not only help to understand the brand better but also analyse the running social media campaigns. In the year 2020, the market will see more such tools coming up as companies are relying on it when it comes to social media campaigns. 

Going Live 

Live streaming on social media has been popular for quite a sometime now. Live webinars, seminars, brand launches on social media platforms like Facebook, Instagram is still a game-changer. People prefer to watch live video content on brands rather than reading content on the same. 

Image Source: https://www.fronetics.com/live-video-supply-chain-social-media-marketing/

Live video content reaches millions of users in a jiffy. Live content does not only create awareness but also helps in building a strong customer relationship. Thus, if brands effectively use live video content, it would have a thriving audience engagement. 

Selling on Social Media 

Apart from e-commerce websites, social media platforms have become the most significant spots for e-commerce. Small scale businesses are flourishing well by selling their products on platforms like Instagram, Pinterest, YouTube, and Facebook. 

In the year 2020, selling on the social media platform will see a step rise in comparison to this year. Amazon’s advertising business will see tremendous growth with its advertising platform Amazon DSP that helps sellers to give both display ads and video ads. 

As social media ads have the most significant number of audience base, brands run big advertising campaigns on social media platforms. 

Instagram or Facebook

According to the latest analysis, Instagram might take over Facebook in the year 2020. The usage of Facebook on mobile has gone down in comparison to Instagram this year. As Instagram is more e-commerce friendly, it has created more impact on the minds of the people. 

Image Source: https://www.cnet.com/news/ 

However, the new Facebook dating feature is integrated into the mobile app. It can be added to Facebook or Instagram both. 

Storytelling 

Brand storytelling on social media platforms helps to engage customers and gain customer trust. Your story must be effective enough to leave a mark on the minds of your audiences. In the year 2020, brand storytelling will be an essential part of every social marketing strategy plan. One who will be able to convey a unique brand story across social media channels will make it big in 2020.

Short-term content

Ephemeral content will be in trend in 2020. Facebook and Instagram stories will be trending in the year 2020, as well. People are curious to read content that is there for a short period. This type of content is more engaging and addictive. 

Brands are posting ephemeral content and getting more prominent and increasing their brand presence as well in the audiences. 

Marketers and digital gurus are continually trying to upgrade their tricks to win on social media marketing of their brands. Social media is an integral part of every company’s marketing strategy today. Let us see how these social media trends evolve in the year 2020.

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• Blogger: Pallavi Shroff
• Senior Copywriter at Wolftain
• Pallavi Shroff is a Senior Copywriter at Wolftain a one-stop solution for Digital Marketing Services. With 6 years of experience in the content field, she has worked for various industries. She is a content strategist and a keen researcher. She loves to travel and is a foodie.
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