Recent observations on social media advertising showed that internet advertising expenditure overtook newspaper ad spending in 2013. It is also predicted that by 2020, the cost of social media advertising will rise to $113 billion.
More
To celebrate Safer Internet Day this year, a call to action feature for a better internet, for everyone, especially for younger generations, is hoped for.
More
According to Hootsuite, social selling is the art of using social networks in finding, connecting, understanding and nurturing sales prospects online.
More
From Argentina to Zambia, 239 countries, the Global State of the Digital World will be in one data-packed report that covers what the digital world has in store for us this year.
More
The Hashtag has cemented itself in the social media world and it is used by brands and other social media users on Facebook, Intagram, Twitter, Google+ and even LinkedIn.
More
How do you break up your day in order to get the most out of social media?
More
Communication is everything! Your social media presence is one of the most vital components of your marketing toolbox. Why do companies complain about how, how often and what their employees post on social media on their behalf?
More
To be successful in social media you need dedication and time. You can't hurry the process. The following 10 social media tips will help you turn your valuable time into positive social conversations.
More
By strategically thinking about using social media, you reach new potential customers and can change current customers into loyal customers.
More
What is a good strategy for (starting) businesses, business units, institutions, departments, and brands that start with social media
More
Visual storytelling (passing on a lot of information through a relatively simple visual aid) is something that goes back to the Sumerian civilization.
More
Tips for making social video work for your brand
More