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A sales funnel is a marketing campaign with a series of steps designed to guide visitors toward a buying decision.

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Content is the currency of social media.

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The only thing that's constant is change.

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The two most valuable property that you will ever own is your website and your social media brand.

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The ROI of social media is the sum of all social activity that creates value.

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Social media management is an art and a lot is required to achieve success and high ROI.

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Social media is not for selling, it's for building trust.

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