Facebook Says It Will Do More To Keep Data Safe

  • Date: 27 April 2018
  • reading time: 2 Minutes
  • Blogger: Gurby Bulo
Watch this video


Facebook has increasingly been reckoning with the many problems its network has and now Facebook released an ad acknowledging the issues and promising to get back to “what made Facebook good in the first place: FRIENDS”. The ad will runin the United States on movie theaters and on TV through July this year.

The minute-long spot starts with a look back at Facebook’s older interface and tries to humanize what we do on the network by connecting posts back to real people, all with sad piano music playing overtop.

When it gets to addressing Facebook’s problems, the company isn’t quite as blunt as it could be. It says that “something happened” (as though it were an unexplained phenomenon and not the result of Facebook’s own algorithms) and that the Facebook “had to deal with spam, clickbait, fake news, and data misuse.”

 

Facebook says it will do more to keep data safe

It concludes by saying, “That’s going to change. From now on, Facebook will do more to keep you safe and protect your privacy.” The company says it’ll get back to putting the focus on your friends, presumably instead of political propaganda or even actual news.

Facebook has been trying to be, or at least appear to be, more open about what’s happening on its network over the past year, and particularly the last month or so. It started a blog post series last year called “Hard Questions” where it lays out some of its thinking behind how its rules are applied. And since the Cambridge Analytica scandal, it’s been publishing updates on the changes it’s making in response.

 

More than anything, this ad shows how much Facebook has begun to recognize that it doesn’t simply have issues that pop up here and there, it has a real image problem. That its own users don’t trust it and feel it’s gotten away from the service’s original purpose

Do you think this ad will change anything?

Want to post a comment? Join the conversation in our community

 

  • Blogger: Gurby Bulo
  • E-mail: [email protected]
  • Online Marketing Strategy Expert at Social Media Gids
  • Internet entrepreneur Gurby Bulo is the Founder of Social Media Gids and host of @SMG Hangout. With his virtual team, they follow the latest online marketing developments because they like it ;-) and to provide you with information, strategies and support necessary to increase your online marketing knowledge, sales and growth on your way to (financial) freedom.
  • Other blog articles of Gurby Bulo