How To Automate An Email Marketing Campaign?

• Date: 29 October 2020
• reading time: 6 Minutes
• Blogger: Rohit Jangid

There are many different platforms for your businesses and email marketing companies but the most popular and effective platform is Email Marketing. This platform is evolving day by day at a very rapid pace. It is the most straightforward strategy which is a very efficient one in terms of connecting you with your leads, nurturing them, and turning them into potential consumers and clients. Just because of this factor, the Email marketing platform is consistently winning out over all other marketing channels. 

 Many businesses make the use of campaigns and newsletters in their Outsourcing web development services, but the smartest organizations and businesses are starting setting up automatic email marketing campaigns that can activate a user’s actions. The advantage of using automatic email marketing campaigns is that these automatic emails give value to our precious time, customized and hyper-relevant to the reader. As a result, they are opened and clicked more often and generate visits and income for your businesses or email marketing companies. Now, if you combine your email marketing strategies with email automation techniques including  Inbound Marketing strategy, you can nurture and take care of your profitable and potential leads in a more customized and enhanced manner.

Some examples include confirming subscription or purchase history from your organizations, generating lead magnet emails, sending welcome emails to people who have just signed up at your website. This email automation tool frees you from some burden of your repetitive tasks and projects so that you can devote more time for other valuable and profitable projects and tasks, such as responding to customer questions. In this way, you can provide assistance to your customers and clients so that they can learn more about your business or brand which will encourage them to keep coming back and buying the various services/products you offer.

Here, in this article, you will explore how to automate email marketing campaigns and will learn its importance in detail which will be helping in the expansion of your businesses and email marketing companies.
 

What do you mean by Email Automation?

Email Automation is a robust and sturdy tool that makes sure that you send the right message to the right people at the right time. When you connect your email marketing platform with your website, you can create a focus on people on the basis of their choices, attitude, and purchase/buying history. This gives you the license to customize each consumer’s experience and enlarge the scope of relevance of your messaging. Manually creating and sending emails to every visitor when they sign up at your website would be really time-consuming. Therefore, setting up an email automation tool that will automatically send the welcome email whenever a person joins your list is of great benefit. It essentially automates your marketing for you. That’s the advantage of email automation. You can set a defined format/structure of the email once and as more people continue to sign up via your website, the email will continue to be sent to them without any sort of effort from your side. This will ultimately save a lot of your valuable time.

Why should you use Email Automation platform? What are its benefits?

Email automation workflows are automated emails that are sent to help nurture leads into customers. They play quite an important role in the inbound methodology. Here are just some of the best benefits of email automation workflows: 
 

1. HELPS IN PROPER NURTURING AND TRACKING OF LEADS

Nowadays, most businesses ask their sales representatives to communicate with new and potential leads immediately before they go cold. But there is a great possibility that these leads are not quite ready and comfortable to be in touch with your sales representative. It is a very difficult task to convince your consumers and clients to buy/purchase your product/WordPress development services. The Email automation platform will assist you in nurturing your leads by following up their interest with useful details and assets. If they find that your email is of their interest and appealing, they will learn more about your brand or business and you find that they become quite responsive when they get into communication with your sales representatives further down the line. 

2. BETTER CUSTOMIZATION FOR CONSUMERS AND PROSPECTS  

One of the most beneficial aspects of involving an email automation platform is that as soon as an email is automatically sent via customized email platform, it will have customization coupons that are charged with the customer’s/client’s details and data. You can also add other personal details including their history of the company they have worked for, their location, and many other details. With this, you can add an extra path of relationship which builds trust and confidence between a consumer and your business. Customization is impactful at a huge scale which helps in communicating and engaging with your clients and it is extremely favourable to inbound marketing strategy and CRM strategy. As a result, you can also see an increment in the open rates and CTA of your emails.

3. BETTER SEGREGATION AND FOCUSING OF CONSUMERS AND CLIENTS

 The most beneficial and effective technique to properly use automation tools is to segregate your consumers and clients into distinguished lists or groups on the basis of their interest, attitude, and other related aspects. A good CRM strategy can help you store these details in your CRM system. This would be a great idea if you implement procedures which will boost up your business and team, for example, the lead scoring workflow in order to generate interest and buying potential for different leads. This means that you revert back with the correct message appropriately. By segregating your priority list into smaller segments, you can send more focused emails to audiences and visitors. This not only increases communication rates and conversions but it also enhances client satisfaction.
 

How to automate an email marketing campaign?

It is not just enough to know the type of emails you can send, and in which format. What actually matters is to have a solid plan to create your brand or business awareness at a macro level with the help of email automation platforms. With that in mind, you can automate your email marketing campaign by following the three most essential steps:  

1. SEGREGATE YOUR SUBSCRIBERS

Most people, nowadays, start their email marketing campaigns by delivering the same messages of similar format and structure to every subscriber on their lists. You should not practice this kind of activity. Luckily, every good email automation marketing platform offers the choice of segregation that enables you to divide your subscribers based on specific criteria like location, industry worked for in the past, buying history, etc which make them more likely to act on your customized emails. If you segregate your consumers based on their various factors including interest and attitude patterns, you can see that more and more potential and valuable clients and consumers are connecting with your businesses and email marketing companies.

2. CUSTOMIZE YOUR MESSAGES AND CHOOSING THE RIGHT AUTOMATION PLATFORM

Try to Customize your messages even with simple things including name, location previous WordPress development company he/she worked for, purchase history, etc as this can help you in establishing connections and strengthening your relationship with potential consumers and clients. As soon as you are well aware and you have in-depth knowledge and understanding of how to automate an email marketing campaign, choose a solid and a reliable automation platform to help you give some relief in terms of pressure and stress you have. There are a wide range of email automation services out there, each with their own pros and cons. Find the best for yourself and your business or company.

3. BUILD A LINK BETWEEN YOUR EMAILS AND PERSONALIZED LANDING PAGES

Make sure to enhance and improve your email marketing campaign and build a consistent connection between them in order to make look you email matching with your landing page with respect to the CTA, arrangement and depiction, and content. With this, your customers and daily visitors of your website will feel much more congenial, which finally helps you in establishing a simplicity between your products/service and your business at a macro level. 
 

CONCLUSION

Now, after exploring this article, you are now aware of how things work in terms of email automation platforms. This is the most impactful method and working on automated emails can assist you in generating positive and profitable results without having to spend time working on them over and over again. Now, take some ideas from the above-mentioned email automation marketing guide and implement them to your businesses and email marketing companies. 

• Blogger: Rohit Jangid
• Digital Marketing Executive at Techno Softwares
• Rohit serves as a Digital Marketing Executive in the leading WordPress development company named Techno Softwares and there he handles all works related to SEO, SMO, PPC, SME, Content Writing and E-mail Marketing Works. He use to publish his articles on Medium.com
• Other blog articles of Rohit Jangid