How to Increase Your Reach on Instagram in 4 Easy Steps?

  • Date: 28 March 2020
  • reading time: 2 Minutes
  • Blogger: Digvijay Rajddan


The world of advertising has changed enormously over the past decade. Due to new technologies, it has become accessible and simple for everyone to ignore the advertisements that are presented on the internet every day. Brands must, therefore, find new methods to reach their target audience.

The calls that 2.0 marketing offers a revisited version of traditional marketing. This version focuses on the relationship between a brand and its audience rather on its product or service. It is therefore essential for a company to be active on emerging communication channels, social networks, in order to engage with its audience.

Instagram, an Essential Tool

Underestimated by many, Instagram is an essential tool for any company that wants to increase its visibility in record time. The digital platform offers the possibility of reaching millions of Internet users in the instant of a click, in a more intimate and personalized way. Present in the daily lives of its users, Instagram is an essential means of communication that allows a company to develop a loyal community that will follow it throughout its growth.

Here is a user guide with 4 key tips that will help you maximize your reach on Instagram.

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1. Publish Quality Content

It is essential to share quality content on your Instagram page that reflects the voice of your brand. There are three different types of content. Content aimed at informing its audience, entertaining its audience and inspiring its audience. No matter what content you choose to share, make sure it is appreciated by your audience and promotes engagement. Your content is the essence of your business. Also, keep in mind that people are often more likely to engage with content that seems visually appealing to them.

Your goal is, therefore, to inspire, entertain or inform your community through aesthetically appealing publications.

2. Post Content Frequently

It is important to publish regularly. Due to the algorithms present on the platform, in order to perform well, a publication must create engagement. How do these algorithms work? Without being precisely defined, the algorithms establish the order in which the publications appear in the news of the users. The more engagement a publication generates; "likes", comments or even sharing, higher it will appear in the news feed of its subscribers. By increasing the frequency of your publications, the probability that your subscribers will see your photos increases and at the same time multiplies the probability that they engage with your content.

Finally, if you publish frequently, your publications will perform better and you will amplify your reach on Instagram.

3. Use Relevant Hashtags

In order to use hashtags intelligently, one must understand their usefulness. A hashtag classifies a publication. For example, a photo shows home and the hashtag #home_designer is present in the description of the publication. When an Instagram user queries the word home-designer in the search bar, the publication would appear in the search results. Hashtags, therefore, increase the likelihood that not only your subscribers but also all Instagram users will see your post. However, the more generic and common the hashtag used, the higher the number of results. In the previous case, the hashtag #dog is very common. A search for that word would show millions of results, greatly reducing the chance of anyone seeing your post.

This is why the use of hashtags is relevant, but more effective when the hashtag (s) on a publication generates a number of results adapted to the current reach of your Instagram page.

4. Engage With Your Community

The concept of community present on Instagram is one of the essential assets making this platform such a beautiful tool. In order to create a link with your audience, it is crucial to engage with them. The more you respond to your subscribers' comments on your posts or theirs, the more links and engagement you will create on your Instagram page. Like word of mouth, the platform wants that if you engage with profiles similar to yours, subscribers of these accounts will tend to visit your page. Why? It's very simple. Several subscribers read comments from a publication they liked. If you have written a comment on this post, then the chances that these subscribers will visit your page are high.

The more you engage with your community and profiles with common interests to yours, the more your reach will widen.

What You Must Remember

If you want to make the most of this tool, your objective is first to offer quality content, appreciated by your subscribers. It will be equally important to publish this content consistently and at times when traffic is higher on the platform. Each publication will require relevant hashtags which will increase the pool of users who are likely to see your publications. Not to mention that you need to share, communicate and maintain a good relationship with your Instagram community.

If you follow this recipe to the letter, you will see your reach on Instagram multiply at great speed!

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  • Blogger: Digvijay Rajddan
  • Marketing Manager at Design By Lavassa
  • Digvijay Rajddan is Marketing Manager at Design By Lavassa and has served as the Head of Conversion Marketing at Planet Web Solution. He's an expert in inbound marketing and lead generation.
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