How to Turn Blog Posts Into a Video Funnel

  • Date: 12 February 2018
  • reading time: 3 Minutes
  • Blogger: Gurby Bulo

Blogs are very useful when you are a brand selling something. However, creating blog posts is simply not enough to keep your audience engaged and interested. You need to make an impact on your future. Blog posts can be repurposed into videos which can start and build conversions.

Turning blog posts into a video funnel starts with the audience's knowledge of the product, and liking the posts regarding it. If the audience views, likes, shares and comments on the posts, this is the first step towards building awareness, engagement and conversion.

facebook and instragram leads banner

How to do this takes a few steps.

1. Set Up Funnel Management Tools on Your Site

If you have any budget in your blog, there are free tools that you can use for free. To start, set up Google Tag Manager then add the Facebook Pixel Tag to Google Tag Manager. When you have set up, you can create events or track activity on your website.

2. Prime Your Facebook Business Channels

Funnels can be run with a Public Figure page, but you can also opt for a standard business page. Be sure to make notifications and monitor all mentions and commitments on your Facebook page. You should also create a Primary Custom Audience to identify your ideal target audience. Here you would consider specific characteristics such as gender and age demographics, interests related to your area of ​​expertise, location of your service area, and potential jobs that could be held by your ideal customer.

3. Develop and Publish Your Blog Posts

Be sure to post one blog entry per month with photos and personal stories that shows the value of what you offer. Share your knowledge and connect with them with experienced information on your posts. Optimize the content of your blog for search purposes and readability. Add elements that may improve SEO.

 

Videography

4. Repurpose Your Blog Posts Into Video

Videos are now the most effective digital marketing content that can be created. They help in increasing your reach, building relationships with possible costumers and making sales happen. Create stories, and photos that focus on: ideas that explain the importance of your service or product, content that contains the value of your offering clients, and what you explain. One to two minute videos are most ideal.

5. Warm Up Prospects With Your Facebook Funnel

Begin bringing Facebook users into your funnel by choosing a 'Why' video to publish. Once you have reached 50% audience who has watched the video for at least 10 seconds, move into a

Conlusion:

Create a marketing funnel for your blog. Track user engagement with your blog content and repurpose your content into vidoes. Continuous to build awareness, engagement and conversions by doing so. Review analytics and optimize ads by observing user behavior to maximize conversions.

Want to post a comment? Join the conversation in our community

 

  • Blogger: Gurby Bulo
  • E-mail: [email protected]
  • Online Marketing Strategy Expert at Social Media Gids
  • Internet entrepreneur Gurby Bulo is the Founder of Social Media Gids and host of @SMG Hangout. With his virtual team, they follow the latest online marketing developments because they like it ;-) and to provide you with information, strategies and support necessary to increase your online marketing knowledge, sales and growth on your way to (financial) freedom.
  • Other blog articles of Gurby Bulo