Which Platforms To Choose For Online Advertising in 2021?

• reading time: 7 Minutes
• Blogger: Susan Saurel
• E-mail: [email protected]

There is not a single marketer out there who wouldn’t want to build the audience organically and grow the number of leads with quality content only. This is, however, impossible due to the sheer number of competitors and businesses publishing tons of amazing posts on a daily basis.

In such circumstances, marketers have to turn to online advertising in order to generate leads and drive user engagement. It is the main reason why advertising platforms are flourishing these days, with reports indicating that around 95% of Google’s revenue comes from online advertising alone.

What makes digital advertising so popular and powerful? There are several ways to explain this phenomenon:

• Advertising works almost instantly, so businesses don’t have to wait to see the first results of their marketing efforts.
• Complex algorithms allow you to target potential customers extremely accurately.
• Due to the abovementioned accuracy, paid advertising gets you closer to verified leads.
• It boosts website traffic.
• Every platform has comprehensive reporting tools that help you to analyze and understand audience behavior.

The benefits of using advertising are evident, but do you know how to choose the best networks for your brand? If not, keep reading to see the six most promising advertising platforms for your business.

Google Ads

Every list of online advertising networks has to begin with Google Ads. After all, Google is by far the largest search engine in the world that drives 94% of all mobile and tablet search traffic. This practically means that Google’s advertising platform gives you the opportunity to reach almost every Internet user out there.

Another feature that makes Google Ads so amazing is the so-called purchase intent. Namely, people who are looking for products or services through this engine are ready to buy a given item relatively soon, but this is also why Google’s advertising services cost more than the same service on other platforms.

The only downside of Google Ads is that it’s difficult to compete with popular brands with bigger budgets. If your rivals can pay more per keyword, they will probably outperform you advertising-wise.

Bing Ads

If you would like to use alternative platforms (and if your audience is not strictly focused on Google), perhaps you could test Bing Ads. The platform covers both Bing and Yahoo, the two biggest search engines besides Google. 

Bing Ads are a lot cheaper than Google Ads, which is why so many marketers choose to try their luck with this platform. However, it doesn’t mean that you can take it for granted and launch ads without previous analysis. 

On the contrary, you still need to conduct keyword research and identify search terms that have the highest odds of reaching your target audience.

Yelp Ads

Local business owners targeting nearby customers should think about Yelp Ads as well. It’s a business directory that gathers reviews about local stores, bars, beauty salons, restaurants, and many more. Yelp attracts almost 200 million visitors each month, which is quite a lot given the fact that almost every user is ready to buy something in a matter of hours.

Jake Gardner, a digital marketer at Rush My Essay, explains that you can place ads among corresponding search results or choose to place them on relevant business pages: “Doing so, you get additional exposure among local purchasers and make sure to generate a new wave of verified leads.”

Facebook Ads

It is time to concentrate on social advertising platforms such as Facebook Ads. The network has over two billion users, so it allows you to approach almost a third of the global population. Facebook Ads are perfect for relatively unknown brands willing to expand their reach and ensure greater visibility.

This service has incredible targeting potential. With Facebook Ads, you can display ads to three types of users:

• Core audiences: The first option is to target people based on demographic preferences. This includes traits such as location, gender, interests, age, lifestyle, and similar.
• Custom audiences: If you are already building relationships with some consumers via business websites, email newsletters, and other communication channels, you can choose to target these audience groups as well.
• Lookalike audiences: The third option is to target Facebook users who look like your existing customers.

Instagram Ads

As a marketer, you probably know that Facebook bought Instagram in 2012, so the two platforms use the same advertising model. However, this is where similarities end because Instagram advertising is designed for different types of consumers.

First of all, Instagram mainly attracts younger users who are interested in lifestyle and beauty products. This is ideal for product-focused B2C organizations targeting users aged 15 to 35. Secondly, Instagram is highly engaging because its users are ready to buy products they see on this platform. 

According to the report, over 60% of Instagram users discover new products on the platform, which means that Instagram Ads can help you to approach purchase-driven users and get more Instagram followers.

LinkedIn Ads

The last platform on our list is LinkedIn Ads, an advertising tool designed primarily for B2B clients and organizations. You can use it to target prospects based on multiple features, including professional titles, seniority levels, and education.

LinkedIn users like to read professional articles and data-driven. For instance, they want to see writing services reviews such as Essay Shark because it helps them to discover the most relevant companies in a given niche.

LinkedIn has less than 600 million users, but its advertising tool makes the best solution for companies offering professional B2B services. 

Conclusion

Online advertising is a natural segment of contemporary marketing. No business can remain profitable and generate enough leads using organic features only, so you’ll have to join the game and rely on digital ads to promote the brand among target consumers.

In this article, we discussed the six best online advertising platforms that could help you to elevate the business. Keep them in mind and make sure to choose the network that suits the preferences of your average customer – it will boost brand awareness and bring you lots of new clients!

Social media advertising is more and more becoming an essential part of you’re social media marketing strategy. It is a valuable tool in many organizations social marketing arsenals, contributing to business objectives at every stage of the customer journey. Follow SMG Class - Social Media Advertising and prove your social media advertising skills and become a social advertising pro.

We have included here some social media strategy tools to help you so your strategy will work from day one.

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• Blogger: Susan Saurel
• E-mail: [email protected]
• Full-time digital marketer and a part-time blog writer at Best Essays
• Susan Saurel is a full-time digital marketer and a part-time blog writer at Best Essays. Susan lives in Houston, Texas, but she spends most of her spare time traveling around the globe and meeting new people and cultures. As a passionate marketer, Susan is eager to share the professional experience with her readers.
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