How to Get Ahead in Digital Marketing with Entrepreneurial Spirit

• Date: 1 June 2020
• reading time: 5 Minutes
• Blogger: Francisca Zimmermann
• E-mail: [email protected]

Do you have an idea? An innovative plan for a product or service that the world needs to see? You sound like an entrepreneur.

According to Obeling, entrepreneurship ‘involves an entrepreneur who takes action to make a change in the world’. It is a mindset, an entrepreneurial spirit, that screams for change and innovation. As Michael Kerr describes nicely:

“Entrepreneurial a mindset that embraces critical questioning, innovation, service and continuous improvement. It’s about seeing the big picture and thinking like an owner.”

Are you an entrepreneur, and would you like the rest of the world to be as excited about your project as you are? Then you need to market your idea.

In this blog, we will tell you more about the importance of digital marketing for entrepreneurs. We will explain why marketing is crucial for the success of any project and will give a few tips on how to get started.

1. Keep learning

The most successful entrepreneurs are those who are on top of every new development or possibility. They get inspired by the stories of fellow entrepreneurs and love to try the latest marketing tools. They read as many books as they can, listen to many podcasts, and attend a course or webinar when they have some time to spare.

Gaining knowledge where others don’t, simply places you a big step ahead of your competition.

Not convinced yet? According to The Entrepreneur Way, a few of world’s most famous entrepreneurs give us the right example. The blog mentions that:

• Bill Gates reads one book per week;
• Mark Zuckerberg reads one book every two weeks;
• Warren Buffett spends about 80% of his day reading.

If these numbers are true? We are not sure, but we like to believe so. And without reading and learning that much, we doubt these heroes of entrepreneurship would have come this far.

Source: https://www.entrepreneur.com/article/197526

Are you interested in getting inspired? Take a look at this list of social media books or these online courses to keep your entrepreneurial spirit alive!

2. Take full advantage of your website

We assume you have a website already. But are you using your website to its full advantage?

As a successful entrepreneur, you need to use your resources to their fullest. And in a time in which a lot of our communication happens online, your website is your portfolio. It’s the platform that people will find first and base their first impression on.

Did you know that, according to Statista, almost 4.57 billion people were active internet users as of April 2020? This means 4.57 possible fans and customers.

So, what do you need to do to use your website in the best possible way? This is a big question that would take up too much space to fully answer. However, let’s look at three basics:

1. Make sure your website communicates your message and your style. This means you need to think of your wording, color, design, logo, and every other aspect that communicates who you are and what you do.
2. Your website needs to be easy to navigate. Make sure people don’t have to click too much to get to the most important parts of your site. When people get lost on your site, they might leave and visit your competitor instead.
3. To reach your audience, make sure your website is optimized for SEO. Check out this beginner's guide for SEO for a few great tips.
4. Last but definitely not least: Your website needs to be included in your marketing strategy. Design an effective marketing funnel and think of the best ways your website could be used to guide your potential fans in the right direction.

Are you planning to build your first site? Take a look at our recent blog for some great tips and tricks.

Incorporate your website in a marketing funnel

3. Save time with marketing automation

The world of digital marketing is changing. The role of a marketer slowly develops from one that is full of manual work, to one that mainly centers around managing automated processes. And this comes with a lot of incredible opportunities.

Did you know that you can build an automated marketing funnel that guides your potential customers from awareness stage to a purchase, without any manual involvement from your side?

By using the right software, you can:

• Send automated e-mails;
• show the right ads to the right people;
• contact people with personalized offers;
• and time all your work perfectly, to reach your potential when they are most likely to buy from you.

Would you like to learn more about the incredible opportunities for automated marketing? Take a look at this blog about the marketing funnel or this blog about email marketing with Kartra.

4. Show yourself

Many entrepreneurs try to stay anonymous. They hide behind a logo, a beautiful website, or place a small photo of themselves at the far bottom of the ‘about’ page.

Showing yourself is scary but essential. The more time we spend online, the more we love learning about others. People have grown a curiosity for others and the story behind them. Are you not visible online? Then selling your idea or product will be a lot harder.

To grab their audience’s attention, the best entrepreneurs link their personal stories to their ideas. They apply storytelling techniques that might sell their brand even more than the product that is linked to it.

Have you ever realized how brilliantly Apple shared the story of Steve Jobs to grow their brand and make people feel inspired? Without Steve Jobs, we doubt if Apple would have made it as far as they have today.

Brittanica: Steve Jobs with an iMac computer, 1998.

Need help?

Are you an entrepreneur with big plans? We would love to help you get ahead in digital marketing. Contact us for a FREE strategy call so we can plan the success of your business together.

Are you interested in learning more about social media marketing, sales funnels, and marketing in general? Then our Social Media Gids Community might be worth checking out. On this platform, you can access all our training material and discuss your progress with like-minded entrepreneurs. Feel free to contact us for more info, so we can tell you precisely what you can expect from your subscription.

Want to post a comment? Join the conversation in our community.

• Blogger: Francisca Zimmermann
• E-mail: [email protected]
• Social media manager & content creator at Social Media Gids
• Francisca Zimmermann is a social media expert with a background in research and a love for learning new things. She travels the world looking for beautiful places and interesting cultures, while she dives into the world of her clients to be able to write about them and their interests as a real 'insider'.
• Other blog articles of Francisca Zimmermann